I ASKED a question last week about Aldi and why they have two euro slots in their shopping trolleys while most other establishments have one euro.
So thanks to the managing director of Aldi, Donald Mackay, I now know, and it’s highly interesting.
Donald rang to tell me Aldi introduced the two euro trolley a few years ago because of a simple problem.
While the slots on the normal trolley take a one euro coin, the 20 cent coin, it was found, can do the same job, i.e., release the trolley from the line outside the store.
Accordingly people were using this angle and the fact that it was just 20 cent, just left the trolley where they wanted after using it.
It was adding to Aldi’s costs having to send people out to retrieve them so they decided to change to two euro and it hasn’t been a problem since.
A message there for others?