How to create a Facebook business page
- Log into your existing personal Facebook account or create a new one. Even if you don’t use it for anything else, you must have a Facebook account to create a Facebook page. (Note: Clicking the “Create a Page” button will ultimately direct you to the login page.)
- Click the Menu button in the top right corner and select Page from the Create section.
- Add your page name, category, and description.
- Add a profile image and cover image.
- Add your website, location, business hours, contact information, and an action button.
- Make a welcome post and invite friends to like your new page.
Facebook page tips
Although they all have the same opportunities, not all Facebook pages are built the lapp. There are big things that can make a dispute, like ensuring your page list is the same as your business name or using appropriately sized images for your profile word picture and cover photograph. If these basic items aren ’ thyroxine aligned, it may cause confusion about whether your page is the adjust one for your commercial enterprise .
however, even small tweaks can have a big impact on the success of your Facebook foliate. For example, you can create a custom username in the Page Info settings to make your page ’ s URL more identifiable and easier to remember :
You should besides consider adding as many photos as possible that are related to your forcible business space, services, and/or products. The more photos you add, the more ocular references your customers will have when interacting with your business.
then, once you have the foundation of your Facebook page set, commit to posting regularly and responding to your customer ’ south comments and inquiries. Creating the foliate is only half the job—if you aren ’ t actively engaging your new audience, you ’ re placid likely missing out on brawny gross opportunities. thankfully, you can add extra admins to the page to help manage posts, react to comments, and serve with regular page alimony.
Don’t rely on your Facebook page alone
Although it ’ south easy to think of your Facebook foliate as its own independent market channel, it ’ randomness important to prioritize growing your own audience. otherwise, you could risk being cut off from the customers you ’ ve worked so hard to reach in the first space .
During the holocene Facebook outage, businesses that didn ’ t have another way to contact their customers were efficaciously shut down until Facebook could get back up and running. It ’ s a cautionary fib : growing your presence on Facebook is important, but how does that growth ultimately benefit your commercial enterprise outside of the platform ?
Read next: Facebook outage : belittled Businesses Must Refocus on Owned Audiences
