Instagram Video: Formats, Specs, and Dimensions (+ Infographic!)
There are four chief Instagram video formats, each with their own recommended specification and dimensions :
- Instagram Stories
- Instagram Feed Videos
- Instagram Reels
- Instagram Lives
Format #1: Instagram Stories – Specs and Dimensions
Instagram Stories are the shortest television format, and disappear after 24 hours ( unless you save them to an Instagram Stories Highlight ). Stories can be used for daily, informal, and colloquial content. They besides have an range of stickers you can use to interact with your community. How long can Instagram Stories be?
- 15 seconds. however, Instagram is presently testing extending them to 60 seconds. Watch this space !
Specs and Dimensions:
- Recommended Aspect Ratio : 9:16
- Recommended Dimensions : 1080 adam 1920 pixels
Brands Who’ve Nailed Their Instagram Stories Strategy:
- The Villij frequently uses the poll and motion gummed label to gather feedback or learn more about their community
- Nice Day Pilates uses their Stories to give a BTS expect of their studio apartment space, classes, and instructors
TIP: To help make your Stories more hire, check out our Ultimate Guide to Instagram Stories .
Format #2: Instagram Feed Videos – Specs and Dimensions
Instagram recently merged IGTV and Feed videos into one single format – providing a clearer distinction between Reels. These videos live directly on your grid – and alike to Reels, they now have their own pill on your profile. Depending on the type of capacity you ’ rhenium sharing ( BTS, an consultation, a product plunge ), videos can be shared hebdomadally, bi-weekly, or monthly. How long can Instagram feed videos be?
- 60 minutes ! Perfect for longform contented .
Specs and Dimensions:
- Recommended Aspect Ratio : 1.91:1 and 9:16
- Maximum File Size : 650MB for videos 10 minutes or less
- Maximum File Size : 3.6GB for videos up to 60 minutes
Brands Who Have Engaging Instagram Feed Videos:
- cheese By Numbers shares simple how to ’ mho and soothing ASMR – charcuterie board edition
- Topicals highlights their products, teases new campaigns, and shares user-generated capacity
TIP: With Later’s scheduling tools you can easily plan and schedule your Instagram content – in just a few clicks!
Format #3: Instagram Reels – Specs and Dimensions
Instagram Reels are short, vertical television that are big for reaching newfangled eyes – particularly via the give Reels feed. As the newest Instagram video recording format, it ’ s the perfect testing grind ! Start experimenting with Reels content once or twice a week to see what resonates with your target hearing. Who knows, you might go viral. How Long Can Instagram Reels be?
- 60 seconds, but try to keep them on the short side .
Specs and Dimensions:
- Recommended Aspect Ratio : 9:16
- Recommended Dimensions : 1080 ten 1920 pixels
Brands Who Have Scroll-stopping Reels:
- Mala the Brand educates their target hearing – whether it ’ s how to trim your candle wick or removing wax from your jolt
- The Score covers everything from hot takes to memes about what ’ s happening in major sports leagues
TIP: Our Ultimate Guide to Reels has everything you ’ ve ever wanted to know about Reels – all wrapped up in one rate .
Format #4: Instagram Lives – Specs and Dimensions
Instagram Lives are unedited videos streamed in real-time that can then be saved and shared on your feed. They ’ rhenium great for connecting with your community on a more personal floor, but depending on your capacity, could be done monthly, bi-monthy, or quarterly. How Long Can Instagram Lives be?
- 4 hours – have playfulness !
Specs and Dimensions:
- Recommended Aspect Ratio : 9:16
- Recommended Dimensions : 1080 ten 1920 pixels
Brands With Educational and/or Entertaining Instagram Lives:
- Cocokind ’ randomness laminitis, Priscilla Tsai, frequently goes Live to talk about their products, answer questions, and promote their sales
- Arcade Studios has a series where they parcel social media news and trends in shortstop 15-minute episodes
TIP: Need help setting up your first Instagram Live ? Read our bit-by-bit usher .
