Whether you ‘re setting up a brand new Facebook Page for your post, or you good want to make the most of your existing one, it ’ sulfur probably a fresh motion — Facebook is home to about 2 billion monthly active users .
It should be easy enough, right ? Just slap together a photograph, a pair of posts, and expect the leads and customers to roll on in, right ?
Wrong.
If you ‘re not creating a Facebook page with a comprehensive examination scheme to get detect, Liked, and engaged with, the chances of actually generating leads and customers from it are pretty reduce. 
For exercise, you can ’ t merely choose any word picture — you have to choose one that ’ s the correct dimensions, high-resolution, and by rights represents your brand .
But it doesn ’ metric ton end there — so we compiled the tips below to make certain you ‘re creating an engage page that takes broad advantage of everything Facebook commercialize has to offer .
Listen to an audio drumhead of this post :
14 Facebook Business Page Tips
1) Don’t create a personal profile for your business.
We ’ ve come across many well-intentioned marketers and entrepreneurs who create personal profiles for their brands, alternatively of an actual Facebook Business Page. That puts you at a huge disadvantage — you ’ re missing out on all of the content creation tools, paid promotional opportunities, and analytics/insights that come with a Facebook Business Page. Plus, a personal visibility would require people to send you a supporter request in order to engage with you, and the last thing you want to do is make that more difficult for customers .
And while you ’ re at it — don ’ t create an extra populace, “ professional ” visibility associated with your business. For model, I already have a personal profile on Facebook that I largely keep private ; the practice I ’ megabyte talking about would be if I created a second, populace one under the list “ AmandaZW HubSpot, ” or something along those lines. People normally do that to connect with professional contacts on Facebook, without letting them see personal photos or other posts. But the fact of the matter is that creating more than one personal explanation goes against Facebook ‘s terms of service .
2) Avoid publishing mishaps with Page roles.
We ’ ve all heard those horror stories about folks who incidentally published personal content to their employers ’ social media channels — a seller ’ s worst nightmare. thus to avoid publishing mishaps like those, arrogate Facebook Business Page roles only to the employees who absolutely need it for the work they do each day. And before you do that, be sure to provide adequate coach to those who are fresh to social media management, so they are n’t confused about when they should be hitting “ print, ” what they should be posting, if something should be scheduled first, and who they should be posting it as .
To assign these, on your clientele page, chatter “ Settings, ” then click “ Page Roles. ”
besides, when sharing capacity on behalf of your brand, make certain you ‘re posting it as your stigmatize, and not as yourself. You can check that by going into your settings and clicking “ Page Attribution. ”
3) Add a recognizable profile picture.
You ‘ll want to pick a profile word picture that ’ south easy for your audience to recognize — anything from a company logo for a big brand, to a headshot of yourself if you ‘re a mercenary or adviser. Being recognizable is authoritative to getting found and Liked, particularly in Facebook Search. It ’ s what shows up in search results, pictured at the lead of your Facebook Page, the thumbnail effigy that gets displayed following to your posts in people ’ randomness feeds … indeed choose wisely .
When choosing a photograph, keep in mind that Facebook frequently changes its photograph dimensions, which you can find at any given time here. As of publication, Page profile pictures display at 170×170 pixels on background, and 128×128 pixels on smartphones .
4) Choose an engaging cover photo.
next, you ‘ll need to pick an attractive traverse photograph. Since your cover photograph takes up the most real number estate above the fold on your Facebook page, make certain you ‘re choosing one that ‘s high-quality and engaging to your visitors, like this one from MYOB ‘s Facebook page :
Keep in mind that, like visibility images, Facebook Page cover photograph dimensions besides frequently change, so we advise keeping an center on the official guidelines. As of publication, Page cover photograph display at 820×312 pixels on computers, and 640×360 pixels on smartphones .
5) Add a call-to-action (CTA) button.
Since Facebook beginning launched the feature in December 2014, the options for brands to add call-to-action buttons to their Facebook Page ‘s have vastly expanded. These are things like “ Watch Video, ” “ Sign Up, ” or “ Book immediately ” — and each can be customized with a finish URL or piece of content of their choose .
It ’ s a big direction for marketers to drive more traffic to their websites, or to get more eyeballs on the Facebook capacity they want to promote. This is a great way for marketers to drive traffic from their Facebook Business Page back to their web site. Check out how Mandarin Oriental uses the “ Book now ” button in this way, to make it easier for viewers to make reservations .
To add a call-to-action to your page, click the blue “ Add a Button ” box .
You ‘ll then be able to choose which type of CTA you want to create, and which URL or existing subject on your Facebook Page you want it to direct visitors to. To get data on how many people are clicking it, simply click the drop-down arrow on your button and blue-ribbon “ View Insights. ”
6) Fill out your ‘About’ section with basic information, and add company milestones.
We ’ ve arrived at one of the most crucial sections of your Facebook page : the ‘About ‘ section .
Although visitors nobelium retentive see a preview of your “ About ” text when they land on your page — alternatively, they have to click on the “ About ” option on the left-hand column next to your contentedness — it ’ second still one of the first places they ’ ll look when trying to get more data about your page .
even within the “ About ” section, however, there are many options for copy to add. Consider optimizing the section that best aligns with your post — a general description, a mission, company information, or your narrative — with brief, even descriptive replicate. By doing so, your audience can get a sense of what your foliate represents before they decide to Like it .
You might besides want to populate sections that allow you to record milestones and awards — like when you launched popular products and services — vitamin a well as the day/year your company was founded, or when you hosted major events .
7) Post photos and videos to your Timeline.
ocular content has pretty much become a necessity of any on-line presence, including social media channels. After all, it ’ south 40X more likely to get shared on social media than other types of capacity.
And while photos are a fantastic way to capture moments and an actual attend at your post, you should probably invest a adept amount of meter and other resources into video. The 2017 State of Inbound report cited video as the “ main disruptor, ” with 24 % of marketers naming it as a top priority .
“ Watch television ” is one of the CTAs that Facebook allows brands to add to their Pages for a argue — because it ’ second becoming one of the most popular ways to consume contentedness. But it ’ s not just pre-recording videos. According to the sociable media channel ’ mho newsroom, “ People spend more than 3x more fourth dimension watching a Facebook Live video recording on average compared to a video that ’ s no longer live. ” So don ’ thymine be afraid to give viewers an in-the-moment look at what your organization does, but do make sure you ’ ra prepare .
not sure what your television should look like ? here ‘s a playfulness one that we put in concert on business slang .
8) Determine the ideal timing and frequency for your posts.
An authoritative consideration in your Facebook content scheme should be how frequently you post, and when. If you don ’ triiodothyronine post frequently enough, you won ’ triiodothyronine look as authentic or authentic — after all, how much faith do you put in a brand that hasn ’ metric ton updated its Facebook Page for several months ? Post excessively frequently, however, and people might get disgusted of having their feeds flooded with your contentedness .
hera ’ south where a sociable media editorial calendar can be particularly helpful. Like any other on-line message, it can help you establish a schedule for when you share especial posts according to temper or general popularity. You ’ ll probably have to adjust your calendar several times, specially in the earliest stages of setting up your page, since you ’ ll want to check the performance of your updates in your Facebook Insights ( which you can navigate to via the check at the identical top of your page ). Once you ’ ve observed popular times and early analytics for your first respective posts, you can tailor your posting frequency and strategy accordingly .
Wondering how to schedule posts ? You can either use an external print instrument like the Social Inbox within HubSpot software, or the Facebook interface itself. For the latter, click the arrow next to the “ Publish ” button and click “ Schedule Post. ”
9) Leverage Facebook’s targeting tools.
Facebook allows you to target certain audiences with specific updates — be it gender, relationship or educational condition, long time, location, language, or interests, you can segment individual page posts by these criteria .
just click the small bullseye symbol on the bottom of the stake you want to publish, and you can set metrics for both a preferable audience, and one you think might not want to see your content .
10) Pin important posts to the top of your page.
When you post fresh contentedness to your Facebook Page, older posts get pushed far devour your timeline. But sometimes, you might want a specific station to stay at the top of your page for longer — even after you publish new updates .
To solve for this, Facebook offers the ability to “ pin ” one post at a time to the crown of your page. You can use pin posts as a way to promote things like new lead-gen offers, upcoming events, or important product announcements .
To pin a post, click on the drop-down arrow in the top-right corner of a post on your page, and click ‘Pin to Top. ‘ It will then appear at the exceed of your page, flagged with a little bookmark. Just keep in take care that you can only have one pinned post at any given time .
11) Decide whether you want Facebook fans to message you privately.
If you want your Facebook fans to be able to privately message you directly through your page, decidedly enable the messages feature. You can do so by going to your settings, clicking on “ General ” on the left column, and then looking for “ Messages ” on the list of results .
We recommend enabling messaging on your page to make it american samoa slowly as possible for your fans to reach out to you — but entirely do so if you have the prison term to monitor and respond to your messages. Facebook Pages now have a section that indicates how quickly a brand responds to messages, so if you don ’ t want that section saying that you ’ re decelerate to answer, you might merely want to skip enabling that feature .
12) Monitor and respond to comments on your page.
Speaking of monitoring the interactions your fans have with your foliate, do n’t forget about comments. You can monitor and respond to comments via the ‘Notifications ‘ check at the very top of your page. While it may not be necessary to respond to every unmarried comment you receive, you should decidedly monitor the conversations happening there ( particularly to stay on top of likely social media crises .
13) Promote your page to generate more followers.
now that you ‘ve filled your page with content, it ‘s time to promote the heck out of it .
One of the first things you can do is to create an ad promoting your page. To do that, click the three dots at the top menu banish above your posts and choose “ Create Ad. ” From there, Facebook will let you start creating an ad from scratch based on your goals — things like reach, dealings, or general mark awareness. Choose yours, then scroll down and chink “ cover. ”
After that, you can choose your target audience ( similar to what you did with your promote posts above ), where on Facebook you want it to be placed, and your budget — you can learn more about paying for Facebook Ads here .
You ’ ll probably besides be asked to add some creative assets or copy. Remember, you ’ re paying for this, then choose something that ’ randomness going to grab attention, but besides has high choice and represents your stigmatize well .
14) Finally, measure the success of your Facebook efforts.
There are a couple of ways to execute this footstep. You can use something like the social media reports tool in your HubSpot software, and you can dig into your page ‘s Insights, which allow you to track Facebook-specific engagement metrics. here, you ‘ll be able to analyze things like the demographics of your page audience and, if you reach a sealed doorway, the demographics of people engaging with your page and posts. As we mentioned earlier, the latter is particularly helpful to modify your Facebook message strategy to publish more of what works, and less of what does n’t. You can entree your Facebook Page Insights via the tab key at the top of your page .
How have you set up top-notch Facebook Pages? Let us know in the comments.
