How to Use Instagram Insights (in 9 Easy Steps)

Instagram Insights shows you engagement analytics that empower you to improve your Instagram for Business scheme .
You no long have to guess about what works for your hearing ; Instagram Insights will tell you. You ’ ll therefore be able to get more likes, earn more followers, and grow your visibility exponentially .
In this military post, we ’ ll go over everything you need to know about Instagram Insights and how to leverage it to improve your Instagram profile .

What is Instagram Insights?

Instagram Insights is a have that allows Instagram Business Account users to see analytics related to their profile and posts. From this data, you ‘ll be able to identify what your audience likes and engages with the most to improve your Instagram scheme .

Why use Instagram Insights?

Instagram Insights allows you to get access to significant user date data for your commercial enterprise profile. It ’ s not merely adequate to know the raw numbers, such as the amount of likes you get for one mail. It ’ randomness important to understand your hearing, besides .
That ’ s where Insights comes in. It tells you how they do things, what they prefer, and who they are. You can surely make occupation decisions based on intestine feel, but you ‘re much more likely to hit the score when you can validate assumptions with cold, difficult facts .

Data and analytics help you measure the impact of your market efforts across different channels to see if there ‘s something you need to do differently — like target a different hearing, post at a certain prison term of day, or experiment with a new content format .
social media is n’t any different from other aspects of your commercialize in the sense that it can be measured and improved upon. That ‘s why you ‘ll be able to create a more effective Instagram strategy using Instagram Insights .
To use Instagram Insights, you must first have a business profile. The thoroughly news program ? If you ‘re already using a personal report, you can switch to a business profile right from your phone. hera ‘s how to convert your account in a few simple steps .

How to Get Access to Instagram Insights

1. Open up your profile on the Instagram app.
2. Access the Settings page.
3. Tap ‘Account.’
4. Click ‘Switch to Professional Account.’
5. Choose your category and click ‘Done.’
6. Optional: Switch to a Business account.
7. Optional: Connect your Facebook page.

1. Open up your profile on the Instagram app.

You can convert your Instagram profile to a Business report directly from your Instagram mobile app. First up, open up the app and chink on your profile picture on the bed right corner of your feed .

2. Access the Settings page.

future, it ’ s meter to head to Settings. On your profile, click the hamburger icon on the top-right corner .

On the pop fly, click “ Settings. ”

3. Tap “Account.”

A list menu will come up. Tap “ Account. ”

4. Click “Switch to Professional Account”.

By switching to a Professional account, you can get access to Insights immediately — even if you ’ re not a business .

5. Choose your category and click “Done.”

Choose the best category that describes you. Once you ’ re finished, chink “ Done. ”

After, go back to your profile. here ’ s what it will look like :

As you can see, you can immediately access Insights with a Professional account. If you ’ re a freelance or capacity godhead, you can stay as is, or you can take the supernumerary footprint of switching to a Business history .

6. Optional: Switch to a Business account.

If you ’ re a business, organization, or trade name, you ’ ll want to take the extra step of turning your professional account into a Business account. A professional report gives you fully access to Insights, but is designed for independent digital creators. A Business account is more apt for companies .
note that turning your score into a Professional report constantly comes before switching to a Business account .
To turn your account into a Business score, click the hamburger menu in the top right field corner of your profile. Click “ Settings, ” then “ Account. ” At the bottomland, suction stop “ Switch Account Type. ”

then snap “ Switch to Business Account. ”

suffice ! You ’ re immediately a business report with access to Insights .

7. Optional: Connect your Facebook page.

last, if you have a Facebook Business page, it ’ mho significant to connect it to your Instagram Business or Professional report. To do so, go to your profile and click the “ Edit Profile ” button .

Under “ Profile Information, ” snap “ Connect Facebook page. ” Follow the prompts to connect your page or create a new one .

Be sure to already have a Facebook history anterior to connecting your page. Click hera for instructions for setting up your Facebook page if you do n’t already have one .
once you ’ ve set up your Professional or Business Account, you can begin to use Instagram Insights .
Before we get into specific instructions for using it, however, here are the analytics on this channel that marketers need to know and understand — and how to use them .

Instagram Insights Explained

Let ’ s search at Instagram Insights from a bird ’ s center horizon and soar in piece-by-piece .

Insights Overview

Insights Overview is the “ home page ” of Instagram Insights. here, you ’ ll see how you ’ ve fared overall .
You get several pieces of information on this page :

• Date Range: This represents the days and weeks of data on the screen. You can change the amount of time by clicking “Last 7 days” on the top left-hand corner.

• Information: If you’re ever lost or don’t know what something means, you can click on the “i” button on the top right-hand corner and get definitions for the terms on the screen.

• Accounts Reached: Accounts Reached refers to the number of unique users who have seen your content — posts, stories, reels, videos, Live videos, and promoted ads — at least once.

• Accounts Engaged: Accounts Engaged refers to the amount of users whom 1) you’ve reached and 2) interacted with your content in some way. Interactions can include likes, saves, comments, shares, and replies.

• Total Followers: Total Followers refers to the number of people who follow you.

• Content You Shared: This section gives you the overall number of posts, Stories, reels, videos, Live videos, and promotions that you’ve shared.

now, let ’ s go into “ Accounts Reached, ” “ Accounts Engaged, ” and “ Total Followers ” in more detail .

Accounts Reached

In Accounts Reached, you ’ ll examine more specific information about the users who have seen your subject and interacted with your profile in some means or form.

Lets ’ break down the different pieces of data you ’ ll discovery in this page .

• Reached Audience: The reached audience section shows you how many unique users have come across your content. Your reached audience will be broken down by follower status, gender, age, countries, and cities. You can also see the amount of people you’ve reached via ads and promotions.
• Content Reach: The content reach section allows you to see which types of posts have reached the greater amount of people. You’ll first see a graph with the number of people who’ve seen your posts, stories, reels, IGTV videos, and Live videos. Underneath, you’ll see your individual top-performing posts based on reach.

• Impressions: Impressions refers to the number of times all of your posts have been viewed — including repeat views by the same users.
• Profile Activity: Profile activity breaks down the actions users take after visiting your profile. You can see the number of website taps, business address taps, call button taps, email button taps, and text button taps. For these metrics to show up, however, you have to have set up those buttons.

Accounts Engaged

Accounts engaged refers to the number of users who interacted with your content beyond fair watching it or scrolling past it. Let ’ s break down the sections on this page .

• Engaged Audience: The engaged audience section shows you how many unique users have liked, commented, saved, shared, or replied to your content. Your engaged audience will be broken down by follower status, gender, age, countries, and cities.
• Content Interactions: The content interactions section shows you the total number of times people have liked, commented, saved, shared, or replied to your content. It then breaks down this number on a per-post basis. You’ll also see your top-performing posts per category.

Total Followers

The total followers page of Instagram Insights allows you to see the full total of users who follow you. You can besides see follows, unfollows, top locations, long time ranges, and genders .
Under entire followers and its demographic breakdown, you ’ ll then see one more section : most active times .

• Most Active Times: The most active times section shows you the hours and days that your followers are most often on Instagram. This allows you to determine the best times to post so you can engage the greatest amount of followers.

How to See Post Insights on Instagram

To see post insights on Instagram, navigate to your Instagram profile and click the release that says “ Insights ” right above your posts. alternatively, click the hamburger menu on the top right-hand corner and exploit Insights. There, you ’ ll be able to see Insights for all of your posts, reels, hot television, and more .
next, let ’ s go over how you can see insights for individual posts on Instagram .

How to See Insights for an Individual Post

• Navigate to your profile.
• Navigate to the individual post you’d like to see insights for.
• At the bottom of the post, there will be a banner. Tap View Insights.
• You can now see how many likes, comments, shares, and saves your post received.

How to See Insights for a Reel

• Navigate to your profile.
• Navigate to the individual reel you’d like to see insights for.
• At the bottom of the reel, there will be a banner. Tap View Insights.
• You can now see how many plays, likes, comments, shares, and saves your reel received.

How to See Insights for a Story

If your Story is presently live on your profile :

• Navigate to your profile.
• Click on your profile picture.
• Scroll up on the story.
• You’ll immediately access insights for that Story, including replies, exits, link clicks, forwards, and more.

If your Story has already expired or more than 24 hours have passed :

• Navigate to your profile.
• Tap the Insights action button at the top of your post grid.
• Under Content You Shared, tap the row of Stories you’ve shared in the past.
• Swipe up on the individual story you’d like to see insights for.

How to See Insights for a Live Video

If you ’ ve just finished your alive video recording :

• Tap View Insights immediately after finishing your video.
• You’ll now be able to see the number of viewers, likes, drop-offs, comments, and other interactions.

If you broadcasted your live video recording in the past :

• Navigate to your profile.
• Tap the Insights action button at the top of your post grid.
• Under Content You Shared, tap the row of Live videos you’ve shared in the past.
• Click on the old Live video you’d like to see insights for.

How to See Insights for a Video

• Navigate to your profile.
• Click the Play triangle button (▶) right above your post grid.
• Tap the video you’d like to see insights for.
• Tap the horizontal (⋯) or vertical (⋮) three dots on the corner of the video.
• Tap View Insights in the pop-up menu.

following, we ‘ll get into how to use Instagram Insights in your daily .

How to Use Instagram Insights

Instagram Insights is a fantastic creature, but it can be hard to know what to do once you gain access. here are some of the most useful ways you can use Insights as you grow your Instagram visibility .

1. Measure reach.

Click the Accounts Reached incision. As mentioned, strive reflects the number of alone users that have seen any of your Instagram posts .
Within this class, you ‘ll see insights for :

• Top Posts: The posts that generated the most reach.
• Top Stories: The Instagram Stories posts that generated the most reach.
• Top IGTV Videos: The IGTV videos that generated the most reach.
• Impressions: How many times your posts were seen.
• Profile Activity: Profile visits, website taps, and other activity.

Some of these insights can be expanded for more insights .

2. Track profile visits and followers.

On the Accounts Reached page under Account Activity, you ‘ll be able to see Profile Visits .
Profile Visits reflects the number of times your profile has been viewed .
Find out how many of your profile visitors are turning into followers by dividing your count followers by the count of visitors. Track this number over meter to find out whether your “ conversion rate ” is increasing or decrease .

3. Determine website clicks.

Website Taps can besides be found under Accounts Reached > Profile Activity. This insight reflects the number of times any links you ‘ve included in your business profile have been clicked .

5. Track content interactions.

Navigate back to Insights Overview and tap Accounts Engaged. This will bring up a page that shows how your content is performing in terms of engagement, breaking down the metrics by subject character .
Likes speak for itself, reflecting the numeral of users who liked your post. As with likes, Comments reflects the count of comments left on your post. Saves highlights the total of unique users or accounts who saved your post. If any of these numbers are moo, it ’ south significant to reevaluate your Instagram strategy .

6. Track your followers.

Navigate back to Insights Overview and click Total Followers. You ‘ll then reach the Follower Breakdown page .
This foliate reflects how many followers you ‘ve gained or lost over the past workweek, angstrom well as the average times of day when your followers are using Instagram — data that can be highly beneficial when planning posts .

7. Learn which actions were taken on your post.

To view insights for a particular Instagram post, begin by visiting your profile. Tap on the post you ‘d like to look into, then chatter View Insights below the image
Under the “ Profile Activity ” department, you ’ ll find out the number of actions that users took on your visibility as a solution of seeing your mail — things like visiting your profile, then taking an natural process like clicking on your web site connect or following you .

8. Use “Reach” to see where your post showed up in feeds.

previously named “ Discovery, ” Reach indicates where your mail was seen — or discovered — the most, including how many accounts were n’t already following you when they first saw the post .
This section includes metrics on Impressions, which reflect the number of times your position was discovered from a finical place within Instagram, like the drug user ‘s home feed, a search, your profile, a location tag, or a hashtag .
Reach insights besides include data on a post ‘s reach — which reflects the act of alone accounts that saw your post .

9. View Story insights.

Instagram users with a occupation profile are able to view insights into their ephemeral Stories .
To view your Story insights, navigate spinal column to Insights and scroll down to Content You Shared section on the Insights Overview page .
Scroll down to the Stories segment, and you ‘ll be able to see insights for older stories, deoxyadenosine monophosphate good as any that have not even expired .
adjacent, we ‘ll get into the more specific insights you can explore .

Impressions

This insight represents how many times your floor was seen .
When viewing these insights, keep in mind that you ‘re able to add multiple images or videos to your Story. When you do this, every piece of ocular capacity in your narrative is counted as a single photograph or video in your post .
Let ‘s say you add six photos to your Story. Whether person only views one or views all six, Instagram only counts your entire narrative having received one impression .
The same goes for Story content that has been viewed by a single exploiter more than once. Instagram still only counts that interaction as the entire Story having received one impression .

Reach

This insight reflects the count of unique users that have seen your report .

Taps Forward

This insight reflects the number of times a user taps your fib photograph or video recording to skip to the adjacent piece of media .

Taps Back

This insight reflects the number of times a user taps your report photograph or video recording to go back to the previous piece of media .

Replies

This insight reflects the number of times users send messages through the Send Message text box on your fib .

Swipe Aways

This insight reflects the issue of times users swipe to skip to the adjacent account ’ s Story — not to be mistaken for “ tap forth, ” which reflects users skipping ahead to your next slice of Story media .

Exits

This penetration reflects the number of times a user leaves the Stories section entirely to return to the home feed .

Measuring Your Effectiveness With Instagram Insights

now that you know how to access data to inform your strategy with Instagram Insights, you can analyze that data and determine what ‘s working for your consultation ( and what ‘s not ). From there, creating content that gets a long ton of betrothal will be a fortune easier as you consider those benchmarks .
Editor ‘s note : This station was in the first place published in January 2018 but has been updated for comprehensiveness.