3. Choose your product and target market
There are several tried-and-true strategies you can use to choose your first profitable e-commerce product. You could solve a park pain point in the marketplace, appeal to a humble recess market like hobbyists, or thin into your own personal passion. Use these strategies for finding the perfect product or service to sell .
Brainstorming your products to sell
When coming up with your product, think about your personal experience. Have you worked in a certain industry that gives you insight others don ’ t have ?
If you ’ re good at spotting trends, let that inform your decision a well. Is there an open in the market for something that people will need soon based on trends in your industry ? Recognizing a relevant tendency can make you a drawing card in the grocery store early on .
It ’ south authoritative to note that trends and fads are two different things. A fad is something that experiences a fleeting soar in popularity due to its bangle. Building your business around a fad will about surely base requirement fizzles out once the ballyhoo dies down.
A course, on the other hand, is something that fulfills an existing need in a newfangled manner. Because they fulfill an existing need, they aren ’ triiodothyronine something people are likely to get bored with promptly. Fads can present a good e-commerce commercialize opportunity, but trends have more stay office .
You can spot trends by :
- Social listening. Hang out on parts of social media where others in your industry post or where your target customers spend time, and see what they say. Browsing trending hashtags or using social listening tools to gather data over time can also provide valuable insights.
- Following search trends. Google Trends is a great place to see what trending products people are searching for. It can also tell you the keywords used most commonly in search, and what problems people are commonly trying to solve.
- Browsing e-commerce websites and aggregator sites. Pages like Trend Hunter or assorted subreddits for your niche can clue you into developing trends before they get big.
Customer reviews besides provide a wealth of data on what your prospective buyers expect from a merchandise. Browse reviews of products similar to the one you have in mind and see what people say is lacking. It is a capital resource to get new products ideas. If you can, incorporate that into your intersection or overhaul. Addressing an unmet want is a good way to differentiate your product in a push market.
When researching keywords, make certain you look outside of Google. While Google is the search engine most people use, on-line marketplaces like Amazon and eBay have their own search functions besides .
If you ’ re thinking about selling a product, type in the product identify on these sites and see what keywords come up. Say you ’ rhenium sell kitchen knives. Typing that into Amazon ’ s search bar turns up propose search terms like “ kitchen knives sets ” and “ kitchen knives with jam self-sharpening. ” Those results give you an idea of what people are looking for in that intersection .
Finding your target market
As you ’ rhenium gathering product information, study your target marketplace. Who is your ideal customer ? What characteristics do they have ? This is where creating customer persona is useful.
Personas are novelize versions of your ideal customers that allow you to try and predict how they ’ ll behave. You can create a mental picture of the person you think would be best served by your product or overhaul, then figure out how to appeal to that person .
Ask questions like :
- How old is this person?
- Where do they live?
- How much money do they make?
- What causes matter to them?
From there, you can infer where they ’ re likely to be on-line and what messages they ’ re probably to respond to. That information will help you commercialize your product efficaciously when it ’ south time to launch your e-commerce store .
