Most industry insiders agree that good marketing is all about figuring out not just what to say to your audience, but also when and how to say it. In order to craft that perfect message and communicate it effectively, you have to understand your audience.
So what exactly does that mean, và how vì marketers accomplish it ? One important way is through marketing bảng giá dịch vụ seo tổng thể
. Sometimes called buyer personas, marketing personas create clear portraits of potential customers, literally putting a name – if not a face – béo the often nebulous concept of your “ target audience. ”
Below, we’ll define marketing personas, explain why marketing personas are important, và provide tips for developing personas for your own company .
What Are Marketing Personas?
A marketing persona is a fictional “ sketch ” of a key segment of your target audience. This sketch helps you create a marketing strategy that is more relevant & valuable lớn the customers who matter most béo your business. Once again, good marketing is all about figuring out what Khủng say, & how và when lớn say it. By bringing faceless consumers bự life with concrete identifiers, marketing personas address that very challenge .
A marketing persona should include specific details about the fictional customer, including at a minimum :
- Demographics, such as age, gender, salary, education, and family
- Occupation/career details
- Personal goals and values
One final piece of the puzzle that many marketers may want Khủng consider is the customer’s stage in the buyer’s journey. HubSpot has famously defined the buyer’s journey as the process through which all customers go when moving from discovery of your hàng hóa / service béo conversion. This process includes three stages : Awareness ( the customer becomes aware of a particular need ), Consideration ( the customer researches solutions – i. e. products và services ), and Decision ( the customer purchases your sản phẩm or service – i. e. converts ) .
Let’s say your company sells high-end hiking boots. A persona for one ideal customer might describe Jessica, a 30 – year-old single Los Angeles resident. Jessica works as an executive assistant in the entertainment industry making $ 60,000 per year. She has recently started hiking for recreation và is interested in purchasing her first pair of hiking boots. She likes her job, which requires her lớn present herself well và keep up with trends, so she values both chất lượng và phong cách in her purchase .
Your message Khủng Jessica should communicate these values in a way that targets beginners who are still in the consideration phase of their mua sắm. Save the discussions of complex boot comparisons và updated features, on the other hand, for Tim, a loyal customer, seasoned backpacker, & retiree looking phệ tăng cấp his go-to boots as he prepares bự hike the Pacific Crest Trail .
Why Are Marketing Personas Important?
Marketing is about meeting audiences ’ needs profitably. As you can see in the examples above, marketing personas help you meet customer needs by more fully defining who those customers are or could be. When you can put a name, age, & range of interests & experience Khủng a customer, you can better illuminate their values và get a clearer picture of what that person needs from your hàng hóa, service, or marketing strategy .
So personas help you define & understand your audience … but why is that so important ? In short, if you don’t understand who your audience is, you can’t understand their needs. If you don’t understand their needs, you can’t meet them – let alone profitably .
By defining your ideal customers ’ needs, marketing personas help marketers use phút giây và energy more efficiently và, ultimately, create better products và services. Marketing personas are important in all of the following tasks :
- Refining ad campaigns
- Content creation (including email campaigns and blog posts)
- Social media marketing (such as on Facebook, Instagram, and LinkedIn)
- General marketing problem-solving
- Efficient and well-aligned product development
Tips for Harnessing the Power of Personas in Your Marketing Strategy
Be as detailed as possible. The more details you include, the clearer the picture of your ideal customer will be. A clearer sketch helps you both define and solve more problems for this customer, and refine your message to communicate how you can do so.
Consider the customer’s stage in the buyer’s journey. As we mentioned above, you should tailor your message to the buyer’s stage in engaging with your product or service. Someone who is still researching solutions needs a different message than someone who has already converted, or even someone who is just well-versed in industry terms and concepts.
Use templates. While each buyer persona is a unique sketch, you should standardize your process for developing personas by using or creating persona templates. This helps ensure you always include the same level of detail across campaigns, products, and departments, ensuring a more profitable use of time and resources.
We Can Help You Help Your Audience
At Bloom Ads, we’ve made it our life’s work béo help clients craft the right messages for the right audience. Have questions about buyer personas, why marketing personas are important, or just how bự get started on a successful marketing chiến dịch ? Explore our advertising services today .
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